Blog
Customers Judge Your Website in Seconds
Your website is your storefront online, and people decide whether to trust you by how it looks. Here's what to check.
Blog
Notes & essays
Personal writing by Pierre G. Antoine on business, technology, marketing, entrepreneurship and life in Mercer and Hunterdon Counties. Opinions here are my own and are labelled as such. Guest posts from the community are labelled too.
Blog
What a Faded Sign Says About You
Sun, rain and New Jersey winters are hard on signs. Here's what a worn-out sign tells customers, and how to choose one that lasts.
Blog
Branding Is More Than a Logo
A logo is your signature. Your brand is what people feel when they hear your name. Here's the difference, and why it matters for small…
Guest Post
Branding Is More Than a Logo
A logo is your signature. Your brand is what people feel when they hear your name. Here's the difference, and why it matters for small…
Guest Post
What a Faded Sign Says About You
Sun, rain and New Jersey winters are hard on signs. Here's what a worn-out sign tells customers, and how to choose one that lasts.
Guest Post
Your Sign Is Your First Salesperson
Before anyone meets you, your sign has already made the pitch. Here's how to make sure it's saying the right thing.
Blog
Your Sign Is Your First Salesperson
Before anyone meets you, your sign has already made the pitch. Here's how to make sure it's saying the right thing.
Guest Post
Your Business Deserves to Look as Good as It Works
Great service goes unseen if your sign is faded and your look is tired. Here's why I started fighting bad signage, and what you can check…
Blog
Your Business Deserves to Look as Good as It Works
Great service goes unseen if your sign is faded and your look is tired. Here's why I started fighting bad signage, and what you can check…
Write for the blog
Have knowledge, experience or a point of view worth sharing? Anyone can write a guest post right here on the site — no account needed. Guest posts are published under your name and clearly labelled.